The era has changed, and so has the way of customer handling. Gone are the days when businesses sent the same content to every client. Now the time is for personalization. In this digital world, customers are more demanding than ever. They need everything according to their taste. Companies understand this and thus provide personalized content.
Most people these days are on various platforms. Businesses see this as an opportunity and start sending content to turn them into a customer. It becomes irritating for the users when they start receiving tons of texts and emails. Hence, they begin to ignore the content.
Even you may have come across this situation where you start ignoring most of the emails and texts. But you will not do the same when you receive a text or email with your name, as it might pique your interest. Personalized content speaks directly to the target audience. That is why businesses are turning to content management systems(CMS).
Search CMS on Google, and you will get a long list. But when it comes to personalization, Adobe experience manager(AEM) stands out. In this AEM tutorial, we will learn about it in brief.
What is Adobe Experience Manager?
AEM is the fusion of the content management system(CMS) and digital asset management(DAM). CMS and DAM combine to offer the best possible user experience across all platforms, including mobile, web, email, and social media. It also keeps track of the content. AEM is built on Apache Sling using the Apache Felix engine. However, Apache Sling is outdated. So, Adobe created an enhanced version of Apache Sling called CRX.
Benefits Of Adobe Experience Manager
This section of the adobe experience manager tutorial discusses the benefits of AEM. These benefits will help you understand AEM in a better way.
Content Personalization
Companies with global reach have a diverse audience. Both the behavior and geographical location vary from user to user. AEM allows businesses to generate content that responds to user behavior. By gathering the essential data and offering the user tailored information, AEM automatically creates a visitor profile.
Speed Up Marketing
Adobe Experience Manager streamlines the complicated operations of maintaining, producing, and distributing content. It allows marketers to create compelling sites with a few clicks. Adobe Creative Cloud and Adobe Experience Manager are linked together with a built-in process. You can use it to move items from the process to a campaign. Setting up a review and approval process is easy in AEM. It involves only those who need to participate, saving time and avoiding unnecessary red tape. Adobe Experience Manager features easy-to-use tools and delivers real-time previews of what your consumers will see on their devices. You can offer consistent, engaging experiences in less time by using magnificent templates.
Omnichannel Marketing Campaigns
Adobe Experience Manager allows you to update content across channels from a single location. A single person can quickly distribute new content across various channels. You can bring content and data together by integrating Adobe Experience Manager and Adobe Analytics. The integration will break down data silos, consolidate consumer insights, and execute seamless omnichannel marketing campaigns.
Centralized Environment
Store and manage multi-channel content from a single location using the creative dashboard and digital asset management. A centralized environment makes project management a swift experience. It preserves common resources and links any essential information regarding projects, teams, or tasks. Hence, save time and money for businesses.
Reasons To Use AEM
AEM gives numerous reasons to use it. However, it is not possible to mention each of them in this brief Adobe experience manager tutorial. So, here are a few eminent reasons given below:
An Intuitive Dashboard
Adobe experience manager comes with a project dashboard. It allows project management from a centralized location. Every project is essentially a collection of interlinked resources represented by a tile. AEM allows users to add any data to their projects. You can attach external links, project information, team information, and related tasks.
Content Editing
Content editing in adobe experience manager is efficient. You can add many pages comprising various components. Drag those components into the page to add more content. The content editor in AEM is like a live replica of the website, where you can pick and modify certain blocks on the page. The content editor also has a content finder column. You can use it to search for a specific asset and drag & drop it onto the desired location on the webpage. Content editing in Adobe experience manager is a work of a few minutes. The preview facility will let you know how your content will look when published.
Asset Management
Digital asset management(DAM) is a magnificent tool of Adobe experience manager. With DAM, you can manage and distribute assets throughout the website. Store any component, including documents, images, and videos. Moreover, the automatic creation of web rendition and drag & drop feature makes it a powerful tool.
Why Learn Adobe Experience Manager?
- There is less competition as people are not much aware of it.
- A high-paying job.
- The average annual salary is over 10 lakh.
- The demand for AEM developers is rapidly increasing across the globe.
- The next big thing in the future.
Companies Using Adobe Experience Manager
- Mastercard
- Cognizant
- Deloitte
- NVIDIA
- Verizon
- double slash
- JP Morgan
Roles & Responsibilities Of AEM Developer
- UX Design
- Front-End Development
- AEM Devops & Production Support
- AEM Component Development
- AEM OSGi and Servlets Development
Final Word
Marketing has gone beyond sending promotional stuff to the clients. It is even more than just offering a satisfactory customer experience. Building efficient campaigns, monitoring analytics, and reaching the target audience is what every business needs today. Adobe experience manager has changed the way CMS works. It is not limited to simple website management. It is about offering a complete solution to content management and campaign management. This Adobe experience manager tutorial reflects the basics that you should know. However, you can also refer to the official document from Adobe for even better clarity.